Bobby Hurley in talks with major Hollywood producers for a made-for-TV docuseries

TEMPE, Ariz. – Arizona State basketball head coach Bobby Hurley is discussing a docuseries surrounding his success as a player and coach in addition to his personal name, image, and likeness (NIL), to forge a partnership with Fortune 500, according to Jeff Goodman of The Field of 68.

Arizona State coach Bobby Hurley in talks with major Hollywood producers and streaming platform to create a made-for-TV docuseries leveraging Hurley’s personal NIL, success as a player and coach to forge Fortune 500 brand partnerships with the intent to further increase the…

— Jeff Goodman (@GoodmanHoops) April 27, 2024

Bobby Hurley in talks to start docuseries

Hurley plans to put the funds from the docuseries toward ASU basketball NIL and bring more attention to Sun Devil basketball.

As NIL continues to grow in the college sports world, ASU needs to find ways to create the funds necessary for NIL to be competitive in the recruiting process.

ASU football head coach Kenny Dillingham has been a huge advocate for an increase in NIL support from alumni during his tenure at ASU. With the Sun Devils making the move from the Pac-12 to the Big 12, the need for support in the NIL department is at an all-time high.

ASU basketball is going to need to follow suit, and this could be a big step forward led by Hurley. The Sun Devils have 10 scholarship players departing in 2024, and seven of the 10 went to the transfer portal.

Transfer portal frequency in Tempe

The Sun Devils had a variety of starting lineups throughout the 2023-2024 season. Of the eight players who spent time in the starting lineup, only two plan on returning to ASU.

Four of those starters have transferred, including the Sun Devils leader going into his senior year, guard Frankie Collins. Collins transferred to TCU where he intends to finish his collegiate career. The other two non-returning starters are graduating.

However, ASU has done some work in the portal as well. The Sun Devils have commitments from four incoming transfers at the moment, with 11 of the 13 scholarship spots full.

Regardless, ASU will need to increase its NIL support and budget with its move to the Big 12 to be able to compete in recruiting and keep homegrown talent in Tempe.

If Hurley can agree with a major Hollywood producer or streaming platform for this new made-for-TV docuseries, it would be a big step in the right direction for NIL growth for ASU basketball. It would also bring more eyes and ears to the Sun Devils program to help with future NIL support.

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